NSW Water Brand and Digital Strategy

As part of the NSW Government’s adaptive planning approach, the 2006 Metropolitan Water Plan  underwent a major review overseen by the Metropolitan Water Independent Review Panel.

6.2 worked with NSW water on driving the online strategy for the Water 4 Life Brand after the the review confirmed that the NSW Government has made sound investments in water supply and water efficiency programs over the past four years. It found that only minor adjustments to the directions of the 2006 plan are needed to ensure greater Sydney has enough water to meet its needs to at least 2025, and to help protect river health through variable environmental flows.

6.2 worked to ensure that the communication and online strategy reflected the requirements of the state and communities and also identified measures that can be readily implemented in the future if we need them – be it in severe drought or to supply our growing city.

Work conducted: Discovery Sessions | Research | Data Immersion | Consumer Behaviours | Strategic Recommendations