A Leading Singapore Bank Creates a Youth Specific Bank

6.2 worked with a leading bank on the framework and ideation of the one of the worlds leading bank based in Singapore to create and develop a youth focused bank.

The bank aims to target youth between the ages of 13 – 24.

The bank engaged 6.2 to: Discovery Session (both exec and creative) | blog of dangerous ideas | market research | consumer trends and insights |  incubation | strategic recommendations

Creating the Framework for the Worlds first Youth Bank

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  • Brand Led Innovation
  • Startup
  • Strategy
 

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