Havaianas extend the footwear line to discover new ways to carry and see the world

Havaianas came to 6.2 to help extend its brand into a new product category. With more than 60 years in footwear, the company wanted to offer accessories that shared the culture and brand equity of its flip-flops, starting with ways in which people could carry their beloved Havaianas around (bags), through to other ways they could accessories with the brand (eyewear).

6.2 worked with the brand and brand partner brand discovery, undertadnign consumer behaviours behind the brand and looking at logical extensions.

6.2 conducted: Discovery Session (both exec and creative) | we measured the process online with a blog of dangerous ideas | research | consumer trends and insights |  data immersion sessions | incubation | strategic recomnendations